Tourism News
Hi there
Welcome to your monthly edition of Tourism News.
Tourism in South Australia is all go at the moment with your chance to secure funding for Riverland projects, registrations for the Australian Event Awards now open and not-to-be missed workshops coming up. As usual, the newsletter also features a range of ways you can grow your business and boost your marketing, plus plenty of tourism industry news to keep you up-to-date. Remember, we welcome your feedback at
Bianca Sowik
Search for a young tourism star

Organisers of the Australian Regional Tourism Network national conference are searching for the rising stars of the tourism industry. Each state nominates a candidate under 30 to vie for the title of Australian Young Regional Tourism Professional of the Year with the SATC and ARTN covering all costs of attendance. Bianca Sowik from SA was last year’s winner. If you’re under 30 and actively involved in your region’s tourism industry, or if you know someone who fits that bill, contact Peter Cahalan at Applications close on August 5. The conference will be held in Port Stephens in NSW on October 20-24. For more information see the Australian Regional Tourism Network website.

Food & Wine Guide
Get exposure in SA's foodie bible

Advertising is now open for the 2014/2015 South Australian Food & Wine Guide – a comprehensive information source for travellers looking to enjoy the many exceptional food and wine experiences that our state has to offer. For more information or to receive a media kit please contact James Tindley or Sue Hoffmann at HWR on (08) 8379 9522 or Bookings close Friday 1 August 2014 and the guide is scheduled for release in early November. To view the current Food & Wine Guide click here.

Youth market
Stay up to date

South Australian tourism operators are being encouraged to make sure their listings on the Australian Tourism Data Warehouse and are up to date. To get the most out of your free listing, businesses are urged to review and update content at least once a year, ensure uploaded images are of high quality, always include accurate pricing information and choose relevant keywords in their description. Existing users may login to myATDW to review and update listing information. Any information that appears on your listing is managed by you and can be updated as often as you like. To refresh your knowledge of myATDW or to sign up, click here. For more information please contact the SATC’s online team on 8463 4560 or email

Capture the cruise market

The South Australian Tourism Commission is inviting operators and industry partners to attend a series of ‘Cruise in South Australia’ workshops throughout South Australia. The workshops will focus on the cruise industry in South Australia, specifically looking at the expectations of cruise passengers and cruise lines when arriving in South Australian ports. Intercruises Australia’s shore excursion manager, James Coughlin, will also discuss cruise ready ‘international already’ products and the expectations of working in the inbound market. For enquiries and to RSVP please contact Deb Clarke (SATC) on 08 8463 4608 or

Wednesday, July 30- Barossa
Jacobs Creek Visitor Centre- 4:30-6:30pm

Thursday July 31- Adelaide, Adelaide Hills and Fleurieu Peninsula
Arkaba Hotel, Osmond Room- 4:30-6:30pm

Tuesday August 12- Limestone Coast
DC Robe Council Chambers- 3:45-5:00pm

Wednesday August 13- Kangaroo Island
KI Seafront Penneshaw 4:00--6:00pm

Thursday August 14- Eyre Peninsula
Port Lincoln Council Chambers- 5:00-7:00pm

Yorke Peninsula
SATC coming to a town near you

The South Australian Tourism Commission is continuing its series of workshops for tourism operators across the state. The workshops have taken place in eight regions so far and have featured updates from various units of the SATC, including Marketing, International, PR, Events, Destination Development and Strategy and Insights. The next regional workshop will take place on the Yorke Peninsula on July 23 at the Maitland Golf Course. Operators will have the opportunity to meet one-on-one with SATC representatives following the presentations. More information on the Yorke Peninsula workshop is on the SATC Corporate website.


Riverland funding up for grabs

Communities in the Riverland have the opportunity to turn their great ideas into reality and win up to $50,000 for projects of great benefit for the whole community. Projects that have strong economic or social outcomes are encouraged. In particular, projects that support new or ongoing employment, preparation for employment or community wellbeing in the Riverland. Ideas can be submitted until Friday,July 18, following which the public can vote for their favourite submission on the YourSAy website. The three most popular projects will be eligible to receive funding as part of the ‘Fund my Idea’ program. More information can be found on the yourSAy website.

Visitor results
Latest visitor results released

Checkout the latest International and Domestic tourism results, and updated At A Glance and Overnight Visits to Regions factsheets on the SATC Corporate Website, Research and Reports page . The latest National Visitor Survey (NVS) results released by the Federal Government puts domestic expenditure in South Australia for the 12 months to March 2014 at $4.48 billion, an increase of 6.9 per cent on the previous 12 months. The figure is well above the national growth figure of 3.1 per cent. Including international expenditure, the total amount of money spent by visitors in South Australia during the year to March was $5.22 billion, an increase of 7.2 per cent compared to 12 months earlier.

Aurora Ozone Hotel
Tourism industry farewell

After 30 years in partnership, the owners of Aurora Hotels-Resorts-Attractions, Ian Drummond and Michael Manninghave announced their retirement. Ian and Michael have been instrumental in the tourism industry in South Australia and Northern Territory. They will begin divesting their properties, including the Aurora Ozone Hotel on the waterfront at Kingscote on Kangaroo Island, and expressions of interest will be put to the market in the coming months. In the meantime it is business as usual at the Aurora-Hotels-Resorts-Attractions properties.

Accommodation survey
Survey set to continue

Austrade has stepped in to fund the Survey of Tourist Accommodation for another year, ensuring at least 12 more months of vital information for the larger accommodation sector. The STA provides essential information about tourism performance in regional areas and helps inform both private and public planning. The SATC reminds all participating accommodation establishments to please return your data for the 13/14 year via the ABS website.

Raise the profile of your event

Entries are now open for the 2014 Australian Event Awards. Raise the profile of your event and enjoy the promotional opportunities available to winners. Entries are open to all Australian event organisers across a range of categories, regardless of event size, type, location or association membership. There are up to 80 awards up for grabs, which will be announced at Doltone House Pyrmont in Sydney on November 11. Entries close August 11. Enter at the Australian Event Awards website.

Santos Tour Down Under
STDU licence renewed

The International Cycling Union (UCI) has confirmed that the Santos Tour Down Under has been awarded a new UCI WorldTour Licence for the next two years. The issue of a licence through to 2016 is in line with the UCI’s work on The Reform of Professional Cycling where the UCI is reviewing all aspects of professional cycling including the UCI WorldTour calendar and team participation. The new calendar will be implemented from 2017 onwards. The 2015 Santos Tour Down Under will be held from January 17 to 25 and the race routes have just been announced. Head to the Santos Tour Down Under website for more information.

Bupa Challenge
Ride before the pros at the Santos Tour Down Under

Cycling enthusiasts will ride from Glenelg to Mount Barker in the Bupa Challenge Tour presented by The Advertiser at next year’s Santos Tour Down Under. The Bupa Challenge Tour will follow the race route for Bupa Stage 4 of the Santos Tour Down Under on Friday January 23, 2015. Cyclists have the option to choose to ride the full distance of 151.7km from Glenelg or a shorter challenge that is right for them with three other starts: Willunga (118.7km), Mt Compass (77.5km) or Macclesfield (27km). For more information and to enter go to the Santos Tour Down Under website.